Overview
Healthcare Marketing Campaign Advisor Jobs in United States at Cigna Healthcare
Title: Healthcare Marketing Campaign Advisor
Company: Cigna Healthcare
Location: United States
Job Title: Marketing Campaign Advisor
100% Remote in EST time zone
Pay rate: $39/Hour
The Customer Lifecycle Marketing Center of Excellence (COE) is focused on developing sustained relationships between client and our customers. We are a full end-to-end marketing function that marries traditional marketing lifecycle activities to our customers’ health journey needs that is focused on outcomes rather than output This role is a part of our campaign management team responsible for partnering on the campaign strategy and implementing omni-channel customer campaigns using various marketing technologies. s
Key Functions:
dynamic role is central to the success of client campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers.
should have the ability to wear multiple hats and work with many different types of teams and individuals – this role is not your typical “follow steps A-Z” to execute a campaign, although you need to be able to execute flawlessly using multiple tools. You’ll be empowered to own more than just the campaign delivery, but be involved in strategy, lifecycle marketing, brand discussions, etc.. You must have the aptitude and desire to expand your skillset and you’ll be given the opportunity to lean into different areas of interest with extra focus on topics that excite you.
this role, it will be important to communicate effectively and think critically about the work being done = “is this the best way to do this? are we targeting the right customers? How can we make this campaign better?” Marketing and insight should drive all decisions and be the backbone for the purpose of campaigns and you’ll be empowered to help inform on how we should be running our campaigns.
Ideal Candidates Will Offer
5-7 years of customer direct marketing experience with an emphasis on campaign development and management experience. Healthcare experience is a plus, but not required.
value people with some SQL experience, familiarity with different data platforms and data structures as they enable use of our CDP platform to design and implement campaigns that meet the business need.
fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers.
have a love for accuracy and attention to detail – understanding our customer’s preferences and privacy are necessary to ensure our communications reflect those needs.
a rock star when it comes to strong communication skills, and you understand the importance of internal customer service. These talents are vital to growing relationships with our stakeholders and working as partners to achieve a successful outcome.
should possess strong project management skills to guide the campaign implementation, working in a project management tool, and be comfortable sharing best practices and common procedures with fellow campaign advisors on the team.
should love collaborating and working together with teammates and business partners to brainstorm creatively and come up with effective solutions.
a Proactive approach – you will be expected to initiate tasks on your own with minimal guidance, giving you the f…
